I love fashion. I love media.

I am Pamela Njideka Ifeneme, I have always had a creative soul with a big passion for writing and designing. I started writing and designing from high school, filling all my school notes with sketches and short stories. At that point I knew I was going to study and work in the creative industry.

I have two diplomas in Fashion Design and Marketing and I am currently studying towards a degree in Business management. I grew up in Lagos Nigeria and moved to Johannesburg South Africa in 2013.

I recently started my fashion brand, JIDEKA. It is a contemporary African fashion brand with transitional aesthetics for the style conscious woman.

Ps, I am much taller than you think, lol. My pictures never do justice, I am 5 ft 11 inches (180cm).


About HeelsAndAbout.com – HAA

Heelesandabout.com is a trend driven fashion and lifestyle blog. Our aim is to inform, inspire, entertain and engage our audience. It was created to highlight positive views and interests in Africa from an African millennial’s perspective. Although trends in fashion, beauty and pop culture are the most dominant topics on HAA, travel articles get a lot of spotlight too as this is a medium to highlight the most travel worthy places in Africa and beyond.

HAA also serves as a medium for Pamela to share her work, interests, life and times on this beautiful planet.

I would love to here from you, your suggestions and answer any questions you may have. Please fill the form below.

I am also open to collaborations and partnerships. Please fill the form below.

Find me on social media

@pamelaifeneme (Facebook, Instagram, Twitter and Snapchat)

@heelsandabout (Facebook, Twitter and Instagram)

@jidekaofficial (Facebook, Twitter and Instagram)